iFly

Photoshoot, Illustration & Art Direction. I always jump at the chance to work with long-time collaborators John Trahar and Karen Jacobson and the rest of the team at Greatest Common Factory. Their client iFly was upgrading their site and brand for the first time in 10 years, and GCF wanted some assistance with art direction in regards to photography, flight suits, instructional illustration, and even help with the design of their exterior and interior buildings. It was a ton of fun collaborating with extraordinarily talented photographer Tim Tadder and his team, the custom flight suit team, and all the talented 'flyers' that swung through the air on tension lines. Everyone did amazing work! Note: the streaks in the photos are live-action and captured in a LA studio, not photoshopped. So cool.

There were so many amazing photographs that came out of this shoot. It's interesting to note that all the environments were created in 3D and photoshopped into the live-action shots. When it looks like they're in a tube, they're definitely not ...

During the photoshoot in LA, there was a ton of downtime as the flyers were getting prepped. I was able to assist John with the colors and look of future iFly buildings, making them more enticing from the outside.

These posable figures were created to quickly show techniques. We were going down the path to actually rendering these figures in 3D to move more rapidly with posing, and to add depth and dimension to some of the video working being done.

Initial designs for the posable figures that are used to illustrate certain techniques and moves.

Dynamic Titling that might be used for the interior passages and walls in the iFly buildings.

Diagram / Data Visualization of how the iFly system works. I'm told these are used on the walls near main flying area.

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