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Who Had the Social Sweet Spot?

In 2010, I hooked up with Viral Heat and my buddy Josh at Jones-Dilworth to do some more static and illustrated infographics to be used on various tech blogs. The first project was the announcement of the iPad that just happened to coincide with Obama's first year State of the Union. The infographic initially appeared on Mashable , and the response was better than expected. The graphic quickly spread to other sites , notably Gizmodo and Techcrunch. The results were very interesting and the graphic had garnered thousands of viewers in a matter of hours. Subsequent infographics for Viral Heat, 22 Squared, ESPN, Microsoft Sharepoint, Aptimize, and Workstreamer have pulled in millions of viewers, for which I'm very prou d.

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Who Had the Social Sweet Spot?

The iPad announcement and the President's first State of the Union landed in the same week. Which one won the conversation online?

This infographic, sent our way this week, lays out the numbers. Scroll down for the full picture.

Who Had the Social Sweet Spot? infographic
Infographic: BJ Heinley

What do you make of it? Let us know in the comments.

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Part of a series of infographics I made in 2010. See the whole series →