BPI

Did a ton of work with Greatest Common Factory in Austin, Texas for the company BPI. They're most famous for being on the receiving end of the term 'pink slime' made famous by Jamie Oliver, noted chef. BPI renders beef scraps down to a small level, making a protein rich paste / additive that is safe to eat. The effort was to help highlight their process and demystify their offering that Oliver eviscerated on television. I'm proud of this work and came to see the product as efficient and important in our modern world, helping to alleviate hunger in many parts of the world. Sure, it's weird .. but sausage is weird if you think about it.

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